Rabu, 30 Maret 2011

[M911.Ebook] PDF Download Manual de Supervision de Obras de Concreto - 2b: Ed (Spanish Edition), by Federico Gonzalez Sandoval

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Manual de Supervision de Obras de Concreto - 2b: Ed (Spanish Edition), by Federico Gonzalez Sandoval

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  • Sales Rank: #4221238 in Books
  • Published on: 2001-07
  • Original language: Spanish
  • Number of items: 1
  • Dimensions: 10.00" h x 6.75" w x .50" l, .60 pounds
  • Binding: Paperback
  • 148 pages

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0 of 0 people found the following review helpful.
Five Stars
By Ramon Mateo
Excellent item... Super fast shipping

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Sabtu, 19 Maret 2011

[A987.Ebook] Get Free Ebook Technical Drawing with Engineering Graphics (14th Edition), by Frederick E Giesecke, Ivan L Hill, Henry C Spencer, Alva Mitchell, John T D

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Technical Drawing with Engineering Graphics (14th Edition), by Frederick E Giesecke, Ivan L Hill, Henry C Spencer, Alva Mitchell, John T D

Technical Drawing and Engineering Graphics, Fourteenth Edition, provides a clear, comprehensive introduction and detailed, easy-to-use  reference to creating 2D documentation drawings and engineering graphics by hand or using CAD. It offers excellent technical detail, up-to-date standards, motivating real-world examples, and clearly explained theory and technique in a colorful, highly visual, concisely written format. Designed as an efficient tool for busy, visually oriented learners, this edition expands on well-tested material, bringing its content up-to-date with the latest standards, materials, industries and production processes. Colored models and animations bring the material to life for the student on the book’s companion website. Updated exercises that feature sheet metal and plastic parts are a part of the excellent Giesecke problem set.

  • Sales Rank: #350776 in Books
  • Published on: 2011-01-07
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.90" h x 1.40" w x 8.60" l, 4.41 pounds
  • Binding: Hardcover
  • 936 pages

Most helpful customer reviews

1 of 1 people found the following review helpful.
Terrible, but often required by classes
By Z. Kummer
This is a terrible book required by two of my classes. Many of the images look like they have been poorly copied 14 times (at least) and are very hard to read. On numerous occasions the instructor had to give out dimensions for homework assignments because no one could figure out what the text in the book was saying, and some assignments were handed out copies from an earlier edition...the same drawings, just less crap because they had been copied fewer times. There are also more than a few incorrect pieces of information scattered through the book...not too bad for a first or second edition but really pathetic for a 14th edition. I realize the reason for making new editions is to force people to buy new books and stop using the old ones...but they could at least fix the errors that people email them about. The book is also extremely outdated; a huge portion of it is dedicated to drafting by hand...not to understanding old drawings, but to actually making them. I am actually a bit angry with my school for using this book...given how outdated it is an how much worse than the just-as-outdated previous editions it is, it would make a lot more sense to require the 10th edition or something.

Note: if you have a class that requires this book, check to see if you will need it again in future classes before deciding to rent it.

2 of 2 people found the following review helpful.
Still using it long after I bought it!
By BloodyXKisses
I have used this book for more than one course. The drawings in there are nice to do when working on any CAD program. I have used this book in five different courses because of the drawings.

0 of 0 people found the following review helpful.
Four Stars
By peistuff
The book was great. Had everything I Needed for my Drafting classes. Well organized and clear.

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Minggu, 13 Maret 2011

[B720.Ebook] Download Ebook Lady Susan, by Jane Austen

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Lady Susan, by Jane Austen

This epistolary novel, an early complete work that the author never submitted for publication, describes the schemes of the main character—the widowed Lady Susan—as she seeks a new husband for herself and one for her daughter. Although the theme, together with the focus on character study and moral issues, is close to Austen's published work (Sense and Sensibility was also originally written in the epistolary form), its outlook is very different, and the heroine has few parallels in 19th-century literature. Lady Susan is a selfish, unscrupulous and scheming woman, highly attractive to men, who tries to trap the best possible husband while maintaining a relationship with a married man. She subverts all the standards of the romantic novel: she has an active role, she is not only beautiful but intelligent and witty, and her suitors are significantly younger than she is (in contrast with Sense and Sensibility and Emma, which feature marriages by their female protagonists to men who are 16 years older). Although the ending includes a traditional reward for morality, Lady Susan herself is treated more leniently than the adulteress in Mansfield Park, who is severely punished.

  • Sales Rank: #852974 in eBooks
  • Published on: 2015-09-27
  • Released on: 2015-09-27
  • Format: Kindle eBook

Review
"I wanted them all, even those I'd already read."
—Ron Rosenbaum, The New York Observer

"Small wonders."
—Time Out London

"[F]irst-rate…astutely selected and attractively packaged…indisputably great works."
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"I’ve always been haunted by Bartleby, the proto-slacker. But it’s the handsomely minimalist cover of the Melville House edition that gets me here, one of many in the small publisher’s fine 'Art of the Novella' series."
—The New Yorker

"The Art of the Novella series is sort of an anti-Kindle. What these singular, distinctive titles celebrate is book-ness. They're slim enough to be portable but showy enough to be conspicuously consumed—tiny little objects that demand to be loved for the commodities they are."
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About the Author
One of England s most beloved authors, Jane Austen wrote such classic novels as Pride and Prejudice, Sense and Sensibility, Emma, and Northanger Abbey. Published anonymously during her life, Austen s work was renowned for its realism, humour, and commentary on English social rites and society at the time. Austen s writing was supported by her family, particularly by her brother, Henry, and sister, Cassandra, who is believed to have destroyed, at Austen s request, her personal correspondence after Austen s death in 1817. Austen s authorship was revealed by her nephew in A Memoir of Jane Austen, published in 1869, and the literary value of her work has since been recognized by scholars around the world.

Most helpful customer reviews

160 of 169 people found the following review helpful.
Minor treasures from the Jane Austen treasure chest
By JLind555
Jane Austen is known for six complete novels, each one a masterpiece. This Penguin Classics compilation features one novel unpublished in her lifetime and two unfinished fragments. This book is proof that even an incomplete Austen is better than no Austen at all.

"Lady Susan" is an epistolary novel whose eponymous anti-heroine, unlike the women featured in Austen's other works, is bad to the bone. When the book opens, Lady Susan, a stunningly beautiful widow in her upper thirties, has just been sent packing from the home of a family she had spent some months with, having been discovered carrying on a flagrant affair with the husband of the family, right under his wife's nose. She takes refuge with her kind-hearted brother and his sensible wife, who sees through Lady Susan from the day she enters the house and can't wait to see her leave.

Also in the home are Lady Susan's teenage daughter, who has been expelled from boarding school after attempting to run away so that she won't be forced into marrying the rich, fatuous nobleman her mother has picked out for her; and the younger brother of Lady Susan's sister-in-law, who has heard intimations about Lady Susan's unsavory reputation; in retaliation for his initial disdain, Lady Susan sets out to captivate him and succeeds so well that she has him on the brink of proposing marriage to her, despite the fact that he is 12 years younger than she is, much to the alarm of his family. It looks as though he is about to fall into her clutches, when a chance meeting between him and the wife of Lady Susan's lover blows all Lady Susan's machinations, as well as her reputation, to smithereens.

Lady Susan, to save what is left of her honor, ends up marrying the rich, fatuous nobleman she intended for her daughter; Jane Austen slyly hints that Lady Susan and her married lover will continue their affair under the noses of both their spouses. The book's ending is in a narrative style that appears simply tacked on, as if Austen got tired of both the story and the epistolary style she wrote it in; but on the whole, it's an enjoyable read, interesting mostly because it is so different in style and content from the books we're familiar with.

"The Watsons" is a delight from beginning to middle; I can't say "end" because, unfortunately, Austen never finished it. It's very much in the style of her six major works. Emma Watson is the youngest child of a large family and has been raised by her rich aunt since early childhood; she is thrown back on her impoverished family when her aunt makes an ill-advised second marriage. She is thus reintroduced at the age of 19 to her terminally ill father, two brothers and three unmarried sisters. Emma is a refreshingly original heroine very much in the style of Elizabeth Bennet; she's bright, astute, spirited, perceptive, down to earth, and unimpressed with mere good looks and money. She has no problem rejecting the town casanova who thinks he's all that and a bag of chips; nor is she especially impressed by the young lord of the manor who is infatuated with her. A footnote to the story says that Jane Austen told her sister how the book was to end; we could have guessed it even without the footnote, but it's a great story and would surely have been included in her major works if only she had lived to complete it.

"Sanditon" is probably the best known of Austen's unpublished works; it's also a fragment of a novel, very different in content from her finished works. Austen excels in writing about manners and morals; "Sanditon" is more about social commentary, and somehow, it doesn't work as well. The characters in "Sanditon" are not as interesting or compelling as the people in her other works; they are not nearly as well drawn; they're more like sketches or caricatures than three-dimensional persons. It's difficult to tell how she would have ended the book, and there's not really enough interest to the plot to make us want to know. "Sanditon" is the weakest of the three stories in this volume, but "The Watsons" and "Lady Susan" more than make up for its defects. One can see in these two works the development of a great writer.

Judy Lind

92 of 95 people found the following review helpful.
Jane Austen's least known novel is one of her wittiest and most charming.
By Mary Whipple
Though Lady Susan is considered part of Jane Austen's "juvenilia," having been written ca. 1805, it was not published till well after Jane Austen's death and is still not counted among her "six novels." In fact, this seventh novel, though not as thoughtful or thought-provoking as the "famous six," is one of her wittiest and most spirited. Written in epistolary style, it is the story of Lady Susan, a beautiful, recent widow with no conscience, a woman who is determined to do exactly what she wants to do, to charm and/or seduce any man who appeals to her, and to secure a proper marriage for her teenage daughter, whom she considers both unintelligent and lacking in charm.

Lady Susan, the character, has no redeeming qualities, other than her single-mindedness, and her problems, entirely self-imposed, show the extremes to which an unprincipled woman will go to ensure her own pleasure and ultimately a more secure, comfortable life. As Lady Susan manipulates men, women, and even her young nieces and nephews, her venality knows no bounds, and when she determines that her daughter Frederica WILL marry Sir James, a man who utterly repulses her, Lady Susan's love of power and her willingness to create whatever "truth" best suits her purpose become obvious.

Austen must have had fun writing this novel which "stars" a character who to appears to be her own opposite. While this novel is not a pure "farce," it is closer to that than anything else Austen ever wrote. Containing humor, the satiric depiction of an aristocratic woman of monstrous egotism, her romantic dalliances and comeuppances, and her ability to land on her feet, no matter what obstacles are thrown in her path, the novel is a light comedy in which the manners and morals of the period are shown in sharp relief--Lady Susan vs. Catherine Vernon, her sensible sister-in-law; the free-wheeling Lady Susan and those who love the city vs. the moral grounding of those who live in the country; the sexual power of an unprincipled woman vs. the "proper ladies" who, along with their husbands, become her victims.

While this novel is not as "finished" as her more famous novels (the conclusion is weak), it shows Austen as a more playful novelist than in her other novels, an author who is obviously having fun introducing a wild card like Lady Susan into polite society to show how ill-equipped men are to deal with someone so clever. This surprising novel by Austen shows her as a careful observer of society but a polite critic of that society at the same time. Mary Whipple

58 of 61 people found the following review helpful.
Not your typical Austen
By Southern Housewife
This short story is certainly not your typical Austen depicting a heroine's romance and then a happy ending. This story is in the form of letters, which was handled well, but I think limits Austen's story telling ability. In Lady Susan the heroine is in fact a manipulative villain with no redeeming qualities and I found myself frustrated with the other characters reactions to her schemes. I also thought the letter format limited character development and had this been in the form of her more traditional novels it might have been a very interesting story with a meddling mother and her daughter becoming our heroine. Worth a read but if you're a fan of Austen's novels this is quite a change of pace.

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Selasa, 01 Maret 2011

[H854.Ebook] Ebook Media Planning & Buying in the 21st Century: Second Edition, by Mr Ronald D. Geskey Sr.

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Media Planning & Buying in the 21st Century: Second Edition, by Mr Ronald D. Geskey Sr.

Want a job in advertising? Well, the marketing and media revolution continues unabated! Advertising media planning also continues in its transition to integrated marketing communications.

Media Planning & Buying in the 21st Century is the most comprehensive, up to date, and easy to read media book available.

Introducing the Second Edition (January 2013) of Media Planning & Buying in the 21st Century! Written for college students and early career professionals, the book is a how to media planning & buying textbook and reference.

The second edition is updated with new industry trends for marketing and markets, traditional and digital media, including internet marketing, social media and a whole new chapter on Media Sales, a major source of ad jobs.

Says Lou Schultz, a one-man media think tank and former CEO of Interpublic's Initiative Media:

“Ron’s book is a remarkable effort to support the way academia must evolve if it is to keep pace with business practices. It is difficult to write an introductory book on any subject, let alone media, without becoming entangled in the tapestry and constraints of history. I think Ron has succeeded. He has changed the framework of the discussion from what I would call pigeonhole thinking to an ecumenical presentation of how the future will shape the perception and use of advertising and media in the 21st Century.”

The book's 560 pages provides instructor's with a lot of content and flexibility in designing classes. The contents include:

  • Welcome to the Future
  • The business of media
  • The 21st century revolution in marketing, markets & media
  • Media math review
  • Audience concepts (all media)
  • Understanding media costs
  • Media Impact
  • Media in marketing
  • Communications roles
  • Target market priorities
  • Geographic strategies
  • Timing strategies
  • The tools of IMC
  • Traditional media
  • Internet marketing
  • Social media marketing
  • Building the media plan
  • Media buying negotiations
  • Buying broadcast media
  • Buying print media
  • Buying online media
  • Guerrilla media buying
  • Media sales
  • The future
Instructor Flexibility

Because the book is a hefty 550+ pages ( a workbook and reference are also available) it gives profs the flexibility to emphasize the content that THEY judge to be most important for their students—whether all material or emphasizing planning, buying, selling, or new media. Instructors can also supplement the text with a learn by doing workbook and a media reference which includes real world media costs.

Why did I Write this Book?

This book was written because there is not a really good media book available (my opinion). One fairly popular book caused my students to ask, "Where's the beef?" Another is so boring and disorganized that students are unable to comprehend the content. All are out of date. In the age of new media, some authors have almost forgotten that media is primarily a marketing discipline. Other books barely mention media buying which is at least half the importance of the function. None give a paragraph to IMC or integration. So here's why I decided to write my own book!

Media is a creative, strategic marketing discipline, and should be presented that way.We are in an exciting period with change all around us. We are in the midst of a 21st century revolution, but no authors seem to have noted that fact, other than the digital revolution.

Current books are not comprehensive, e.g., barely mentioning the discipline of MEDIA BUYING which is at least half of the importance of the media function and and have somehow lost their marketing focus.

  • Sales Rank: #510015 in Books
  • Published on: 2013-01-24
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 1.32" w x 6.00" l, 1.70 pounds
  • Binding: Paperback
  • 584 pages

About the Author

Ronald D. Geskey Sr. has 30 years of senior level media and account management experience at major agencies like Leo Burnett, D'Arcy, and Campbell Ewald working with major brands like Chevrolet, 3M, Keebler Cookies & Crackers, KFC, Union Carbide, Green Giant, and American Hoist & Derrick.

Ron has a masters degree in mass communications and executive programs at Wharton School of Business, Northwestern and Michigan State University.

Most helpful customer reviews

1 of 2 people found the following review helpful.
Awesome media textbook
By Amazon Customer
Very thorough textbook on media planning and buying. Professors should enjoy this book because it provides enough information for them to structure their course in a variety of different ways, or even use it for multiple courses. There is also a workbook available for this book as well so professors can easily assign homework assignments that are made to accompany the readings in this book.

I liked this book because it is up to date and includes examples and information using some of today's most popular companies. All of the information in this book is designed to educate students about the future of media, and it covers what is happening with media now such as the decline of newspapers and the rise of devices that allow you to skip commercials. There is a "target audience" section which covers how to best reach your target audience based on which generation they are from and provides information on the Baby Boomer generation, Generation X, Generation Y, and the newest group generation Z which will become even more of a target audience for many college students now by the time they graduate.

Students will find that this textbook is easier to read than many other textbooks and includes several helpful graphs and charts. There is a section on job opportunities which is very helpful for any students that are seriously interested in pursuing a career in media. Each chapter in the book is divided up into several smaller subsections which makes the book easier to read and understand. There is also a chapter summary at the end of each chapter which provides a short break down of the main points covered in the chapter which is perfect for reviewing before a test or quiz.

1 of 2 people found the following review helpful.
Informative and comprehensive
By Lucidity
I teach many advertising and marketing related courses at my local college, it seems now that the biggest and most important topic I need to teach to my students are the newer forms and techniques related to media buying and how to efficiently plan a campaign. I have been searching for some quality books and information to read with the class and up until I came across this book I really wasn't having much luck finding anything sufficient enough for their high standard of learning. After reading just a few chapters of this book I knew that this was exactly what I have been looking for, the material will be perfect for the class due to it being very informative and detailed, but also written in a way that is easy to understand and learn from. Perfect for my students.

This is definitely going to be the book of the year in regards to what my class is going to emphasis in their studies, I read through the book myself to make some notes and prioritize what I was going to teach first and I literally didn't see any out of date or useless information, I am quite impressed because usually I have to trim unneeded parts and it can become quite tedious. The book is definitely the most comprehensive and educational media planning book that I have ever came across. I am looking forward to finishing the book with the class.

1 of 2 people found the following review helpful.
Comprehensive and Relevant
By Sue
As a 25+ year media professional and an adjunct professor teaching Strategic Media Planning, I was thrilled to find a text and workbook that looks at media as it stands currently and discusses it in a real world way. I have adopted this text, workbook and thumbnail planner for my classes and look forward to engaging the students with this information. It's been difficult to find a text that talks about digital and alternative media and also careers in the media field. This text covers everything and then more, while making even the dreaded Media Math interesting and interactive.

For students considering a career in advertising or media, this is a text and workbook that should definitely be put on the shelf for future reference.

See all 13 customer reviews...

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