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Success lies in capturing attention, commanding focus, advancing conversations, and getting others to take action. Some call it sales. Others call it negotiation or closing. The bottom line — you want to be convincing!
Sales ebooks are an inexpensive way to acquire the sales management skills you desire (or already possess but wish to improve).
You can spend hundreds to thousands on a sales coach. You could attend a national conference or take classes in sales strategy at a community college. Perhaps you prefer the most expensive option — procrastination!
For a fraction of those other costs, invest in our sales training.
Opportunities are fewer. People are more skeptical and careful than in the past. I’m here to tell you that this is a good thing.
If you're in business, your competition is luring in new sales talent. They're investing in their website and glossy leave-behinds. They're bulking up their capacity to handle new business. They're snatching up iPads and learning new ways to “sizzle” in front of consumers.
By themselves, or collectively, the above are not poor investments — but none of them will make the real difference. The problem lies in the premise.
Performing better doesn’t mean doing more. People don’t want more of the same. Most seek conversation, helpful exchanges, and answers. In our sales process, it should feel like playing catch. It should not be a hard or uncomfortable sell. It's an opted-in exchange they've chosen.
Our program teaches consultative sales — identifying and isolating what someone wants, followed by selling a solution that meets or exceed needs. Contrast this with traditional sales — tossing out canned features, advantages, and benefits in hopes that they stick.
While others clings to a form of guessing, you’re about to shift to a foundation of knowing. They’re telling, you’re selling — and you’ll be the one who survives and thrives.
- Sales Rank: #1919615 in eBooks
- Published on: 2012-02-19
- Released on: 2012-02-19
- Format: Kindle eBook
Most helpful customer reviews
1 of 1 people found the following review helpful.
A unique approach to presenting and closing a sale
By Richard J Swan
If you have ever played a game a catch then you will relate to this book. I was immediately drawn into the baseball analogy. It is an enjoyable and informing read. The day after reading it I tried the technique in a sales presentation. I was more relaxed, was a better listener and I made the sale. The amount of the sale was double what I had anticipated. I highly recommend the book!
1 of 1 people found the following review helpful.
Another great read from Townsend!
By BW
Telling Ain't Selling:Play catch with customers mixes excellent content with a fun baseball theme.
Being in sales and a lover of baseball it was perfect for me. Anyone who interacts with customers would find this book valuable. Highly recommended!
0 of 0 people found the following review helpful.
A Must-read for EVERY Business Owner!
By The Innovative Pen
Whether you're a baseball fan or not, if you are a business owner, Telling Ain't Selling: Play Catch with Customers (Go Booklets) needs to be on your list of business resources. Well written, easy to follow, and filled to the brim with great content and practical advice, it really is a must-read. The baseball analogies and quotes contribute to its readability and accessibility. Eric S. Townsend has done it again!
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